How Do We Demand Fair Salary Campaigns?

Social campaigns are increasing, and their focus follows a trend where social equality grows hand in hand with new trends and styles.

Social strategies are growing hand in hand with a consumer and market that is increasingly adapted to trends, where we observe greater reality in the strategy and promotion of a new culture where stereotypes seem to fade in campaigns that seek to match the demand of the market to see the change in these stories and identify with the reality they live.

An example of this occurred with the recent US Women’s Soccer Team Deserves Equal Pay campaign launched by Ultraviolet Action.

The commercial ensures that the team members perform in training and achievements, as occurs with the members of the men’s team.

Support the team, demand equity for the United States women’s national team,” quotes the message offered by the campaign.

These types of strategies occur at a time when data from the National Women’s Law Center revealed that women in 2014 earned an average of 78.6 cents for every dollar a white man earns in the United States.

Within this market, Latin women are the ones who receive the lowest payment, receiving only 54.6 cents.

This fact has also led consumer brands like Bud Light beer to launch campaign strategies such as The Bud Light Party: Equal Pay with actors Amy Schumer and Seth Rogen.

The change is being generated in advertising in a social scenario where the gap between what consumers demand and what brands or organizations offer is smaller. However, there is still a margin that still needs to be overcome.

What is a fair salary?

Suppose most workers agree that a “fair” wage provides compensation commensurate with contribution. In that case, the demands for increased wages and purchasing power of a large part of the population remain strong and call our attention to the notion of “living” wages.

What is meant by a fair salary? In this article, the reader will reflect on the different answers to this delicate question, combining psychology, sociology, economics and human resources management.

What makes a salary considered fair?

A “fair” salary is one in which the financial reward is proportional to the individual contribution. In the perception of a “fair” salary, other criteria are considered, such as those related to equality and equity among collaborators.

A fair wage represents a wage considered “fair” by the worker. This salary, received in exchange for individual work, will encourage the worker to invest more or less in his daily tasks and spend more or less in his position. The employee makes a balance between the level of salary he receives and the number and difficulty of the tasks he is asked to perform daily.

According to the work of Adams, a specialist in organizational psychology, the employee will evaluate the nature of two key ratios to analyze the level of his compensation: first, he will explore the relationship between what he contributes to the company and what it provides to Instead, you will then directly compare your situation with that of your colleagues by contrasting the relationship of your salary correlated with your experience and personal contributions, with that of your colleagues.

How Do We Demand Fair Salary Campaigns?

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